Acquired Brain Injury Ireland has launched a campaign, to coincide with National Bike Week, to encourage cyclist to wear helmets. Cyclist are particularly vulnerable to head injuries during road traffic accidents and bicycle accident claims tend to be higher than average due to the severity of the injuries. Acquired Brain Injury Ireland estimates that there are about 10,000 brain injuries each year in Ireland. Wearing a helmet reduces by up to 88% the risk of suffering a serious head trauma and possible lifelong disability during a bicycle accident.
National Bike Week in Ireland runs from June 13th until June 20th with hundreds of events nationwide.